Areas of PR and Page's seven principles

Areas of PR work:

• Press relations: friendly ties with editors and reporters; well-written, well-timed releases; being available; tolerating criticism; no favourites. The press and PR depend on each other.
• Advertising: products need ads to inform and persuade; the PR person often decides the budget and media.
• Publications: brochures, folders, pamphlets, circulars, in-house magazines: simple, clear, attractive and true.
• Other media: films, exhibitions, hoardings, puppetry, folk songs, good public speaking, telephone manners, radio and TV.

PR also serves constituents: the local community, financial analysts, bankers, shareholders and investors. Internal PR with employees keeps the PR person informed.

Page's seven principles:

• Tell the truth.
• Prove it with action: people judge a company far more by what it does than by what it says.
• Listen to the customer.
• Manage for tomorrow.
• Conduct PR as if the whole company depends on it.
• A company's character is expressed by its people: every employee is an ambassador.
• Remain calm, patient and good-humoured: cool heads communicate best in a crisis.

Tell the truth and prove it with action.