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The Theory of the Firm under Perfect Competition

Perfect competition

Explain what happens to a firm that raises its price above the market price.

We assume a firm wants to maximise profit, and can sell all it produces.

Perfect competition is a market with four features:

  • many buyers and many sellers, each too small to affect the price;
  • a homogeneous product: every firm's product is identical;
  • free entry and exit: firms can join or leave the industry easily, which keeps their number large;
  • perfect information: all buyers and sellers know the market price.

The result is price-taking behaviour: each firm, and each buyer, simply accepts the market price. A firm is a price taker.

Why? If a firm charged even slightly more than the market price, it would sell nothing: buyers know the price, and they can buy the identical product from any other firm without any trouble. And a buyer who offered less than the market price would find no seller.

Many firms, one price.

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