Directing
Financial and non-financial incentives
Classify incentives and suggest suitable ones.
Incentives are the means used to motivate people. They are financial or non-financial.
Financial incentives (in money, or money's worth):
- pay and allowances (salary, dearness allowance);
- productivity-linked wages;
- bonus;
- profit sharing;
- co-partnership or stock options: shares offered to employees at a price lower than the market price, which gives them a feeling of ownership;
- retirement benefits: provident fund, pension, gratuity;
- perquisites (perks): a car, housing, medical aid, children's education.
Some of these are easy to mix up:
- An allowance is extra cash (a rent allowance, a travel allowance); a perquisite is the benefit itself, in kind: the house instead of the rent allowance, the company car instead of the travel allowance.
- A bonus is paid on top of salary on a special occasion: Diwali, the company's silver jubilee, or the end of a big project.
- A productivity-linked wage pays by output: at ₹10 a shirt, a tailor who stitches 10 shirts earns ₹100, so he tries to make more.
- Profit sharing gives employees a share of the profit, so they work to make the profit bigger.
Non-financial incentives (meeting social and psychological needs):
- status (rank in the organisation);
- a good organisational climate;
- career advancement opportunities;
- job enrichment: designing jobs with more variety, skill and freedom;
- employee recognition;
- job security (though too much of it can make people complacent);
- employee participation in decisions;
- employee empowerment: more independence and power.
Recognition costs little and works well: a word of praise, a certificate, the name of the 'employee of the month' on the notice board. In cricket's IPL, the top run-scorer wears the orange cap and the top wicket-taker the purple cap, and players try hard to win them.
Promotion brings more money, but its psychological value (status and recognition) usually matters more. Money matters, but not alone.
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