Controlling
What controlling is
Explain why controlling is needed and where it falls short.
Controlling makes sure that activities go according to plan, and that resources are used effectively and efficiently. It is goal-oriented, and it is pervasive: needed in every organisation (schools and hospitals too) and at every level.
It is often called the last function of management, but it is not just the end: what controlling finds leads back to planning, so it completes the cycle and starts it again.
Why controlling matters:
- it helps achieve the organisation's goals;
- it checks whether the standards are right;
- it makes efficient use of resources, reducing waste;
- it motivates employees, who know what is expected and how they will be judged;
- it keeps order and discipline (computer monitoring once caught dishonest employees at an import-export firm);
- it helps coordinate activities.
Its limitations:
- it is hard to set quantitative standards for things like employee morale or job satisfaction;
- a firm has little control over external factors, such as government policy and competition;
- employees may resist it (for example, objecting to CCTV);
- it is costly in time, money and effort, so a small firm must make sure its benefits exceed its cost.
Keep the plan on track.
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