Radio, community radio and television

Radio and TV are popular, cheap and convenient. Broadcasting reaches more people than print, including people who cannot read well. Radio is cheaper than TV, the most accessible, and mobile.

Radio formats: news, interviews, discussions, documentaries, drama and quizzes. Public Service Announcements are short messages, often jingles, for the public good ('obey traffic rules', 'say no to tobacco').

Community radio was introduced by the Ministry of Information and Broadcasting. It is a small, low-cost local station, run by local people, in the local dialect, for local development. NGOs and educational institutions can get licences. It gives people a voice and a part to play. Examples: Vanasthali Vidyapith, SEWA, DU FM.

EDUSAT, launched in September 2004, was India's first satellite built only for education, for interactive distance learning.

Television invites participation (talk shows, reality shows) and offers edutainment serials such as 'Kyunki Jeena isi Ka Nam hai' and 'Main Kuch Bhi Kar Sakti Hun'. Radio is the people's medium; community radio, their own voice.