Slogans, posters and the games

A slogan is a short, catchy line. Understand the theme, brainstorm, keep it brief (no more than eight to ten words), and make it memorable: 'Special Olympics: Igniting a Universe of Potential'.

A poster has all the vital information, the slogan, illustrations, colour and a call to action, presented as a boxed item.

The Olympics:

• began in ancient Greece (the first in 776 BC), in honour of Zeus;
• held every four years;
• motto: Citius, Altius, Fortius, Communiter (Faster, Higher, Stronger, Together);
• the five rings (1913) stand for the union of five continents; the torch for peace and friendship.

The Paralympics:

• grew from Sir Ludwig Guttmann's 1948 games in England for war veterans with spinal injuries;
• first held in Rome in 1960;
• summer and winter games alternate every two years, in the Olympic host city;
• the symbol, the Agitos, means 'I move'.

The Special Olympics give sports training and competition to children and adults with intellectual disabilities, building acceptance and inclusion.