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मीडिया लेखन / Media Writing

Writing for the new media

Introduce web writing and blogging.

New media covers electronic communication made possible by computers: e-mail, websites, online communities, chat rooms, web advertising, streamed audio and video, and mobile computing.

Web news is '24/7': use the present and present perfect for the 'happening now' angle, active voice, strong verbs, summary leads, the inverted pyramid, tight writing, punchy headlines, and hypertext links to background stories.

A blog is like a personal diary through which one expresses oneself; blogging allows exchange of ideas at any time and brings media together (a phone photo on your blog).

The press is the Fourth Estate, broadcast media the Fifth; blogging and texting are called the Sixth Estate — a critic and counterweight open to everyone.

Citizen journalism: any aware citizen who observes and researches (weather, laughing clubs, yoga in parks, car-pools) is already a reporter; fast internet adds video blogs.

Every aware citizen can report.

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